Nothing beats going to a supermarket on a Bank Holiday and finding it to be fairly quiet.. This was my lucky fate yesterday when doing the weekly shop at Tesco where I found these NEW Cherry Bakewell Shredded Wheat! I haven't heard anything about them nor see them advertised so was feeling pretty jammy - I love almondy Bakewell anything, after all!
The 360g bag was priced at £2.49 - No introductory offer sadly!
Whole grain wheat with real Cherry filling coated with crunchy crumble topping
I opened the bag to see lots and lots of 10p sized pieces of cereal which smelt essentially the same as the regular large sized rectangles, of not an awful lot! I popped one in my mouth and off I went. Crunchy with the signature Shredded Wheat taste but with the flavour sensation of Cherry Bakewell hidden inside, ready to be revealed when munched - The almond flavour was spot on! As noted to MSW "Well this is the best thing of life" before giving her one to then also see her eyes light up in delight - An amazing cereal all around, we thought.. Things then turned sour.
Sprightly Snack Warrior is No More
Can anyone spot a certain allergen amongst that list of ingredients which can often prove fatal to a lot of people? No? This wouldn't surprise me considering the "MAY CONTAIN HAZELNUTS" writing is larger than the ACTUAL nut it does contain! PEANUTS, Folks, PEANUTS!
Now, regular readers will be more than aware that I am allergic to Peanuts to the point, as my darling BSW would put it, I would literally explode if I ate them. The fact that this NEW Cherry Bakewell Shredded Wheat contains Peanuts and it is not made crystal clear, is absolutely abysmal. I spent my Bank Holiday in bed, recovering from a nasty reaction which can only be summarised as having a very tight and itchy throat and mouth with a horrendous tummy ache and feeling as though I was on fire.. And that was after only eating 1! I would hate to think what would have happened if I had, had a bowlful.. I don't expect anyone wants to spend their Bank Holiday in A&E, do you? Exploding is anything but lucky fate.
Overall.. Obviously, my experience with these NEW Cherry Bakewell Shredded Wheat was a train wreck. The cereal itself is delicious and will most likely be extremely popular but the fact that Peanuts are present and it is not as clear as day to see IN WORDS, ON THE FRONT of the packet, is not only stupid and irresponsible but also ridiculously careless. I have contacted Nestle Cereal to inform them that this is not on and as expected, they don't seem to give much of a Monkeys. I just hope it doesn't take anyone, heaven forbid a child, to be REALLY poorly for them to stand up and listen.
There is also a Apple Crumble version which I suspect also contain Peanuts, for any of those who are interested and are fine and dandy with such things - As for me, I think I have been put off cereal for life. Its a -5 out of 5 today - Onwards and upwards, aye!